070522 Found Zhouma 101 report at Drivers for Digital Marketing
Tuesday, May 22nd, 2007Zhouma 101
Zhouma 101 is a mobile gaming experience designed to focus attention on Taipei 101, ¬currently the world’s highest skyscraper, and capable of multi-tiered rotating advertisements. Every Friday evening, citizens of Taipei who own a camera phone can download the application by dialing a number displayed at the top of the Taipei 101 building. Players then receive an SMS giving them details of a subject to photograph. Participants are allowed 5 minutes to shoot and send their pictures, the results are displayed on the building’s giant screens, and the prizewinners chosen through interactive voting.
Zhouma 101 a fun mobile game Taiwan’s digital youth, and also a great way to turn Taipei 101 an interactive billboard for companies to launch weekly advertising campaigns. As Taipei is well covered by 3G and Wi-Fi networks, Zhouma 101 is signifies a simple beginning for what is expected to become an increasingly sophisticated gamevertising market. Further mobile gaming experiences are expected to be ready in time for next year’s Beijing Olympics.
The origins of Zhouma 101 can be traced back to the Chaos Computer Club in Berlin. From September 2001 to February 2002, the Club transformed an office building in Berlin’s Alexanderplatz using interactive computer displays, in a project titled “Blinkenlights”. Using mobile phones and special downloaded applications project participants could play ping-pong and create custom animations on the side of the building.
Tags: game, pervasive game, taipei, workshop, Zhouma 101
