070329 成為Trendbüro的趨勢分析員
Friday, March 30th, 2007
article in english
我的好友Dirk是德國趨勢研究公司Trendbüro（北京）的老總，去年在我兩在清華認識後就一見如故，他是個講話輕聲細語而且開放有想法的經理人，腦子裡充滿了比設計師還多的好點子，這是我喜歡跟他聊天的原因，年前他邀請我成為他們公司的趨勢分析員，我義不容辭地答應了他，並且合作了一個項目。事隔兩個月，當我被傾巢而來的雜事淹沒我對Dirk的聯繫時，他邀請了我晚上吃飯，正式地交給我的名片以及這份關於我和Trendbüro合作的聲名。我希望接下可以很快的拿到於國內企業合作的項目，為Dirk開市也為更多可以實踐的創意加持。很期待。
Trendbüro網站 http://www.trendbuero.de/
Tags: future, market, trend, TrendbüroGamevertising: An Interactive Advertising Experience
In a digital age where reality can seamlessly shift into the virtual world, Trendbüro’s specialist Dr. Zhao Chen Ding explored how a digital game with a real world setting can combine fun and advertising for consumer participants.
Given the popularity of Avatars and virtual reality games like Second Life, an innovative collaborative session, held in Taipei this January, explored how pervasive games could be fused with advertising, and played in the real world. Dr. Zhao Chen Ding who also teaches at the Tsinghua University organized the workshop, a total of 30 participants. Steffen Waltz and Tico Ballagas, two invited professors from ETHZ and Aachen University were conducting the entire teaching sessions of filed study, spatial theory, strategic design, paper prototyping, and video prototyping.
The result was a mobile application called Zhouma 101, a mobile game designed to draw attention to Taipei 101 currently the world’s highest skyscraper and capable of multi-tiered rotating advertisements. Each Friday evening, citizens of Taipei who own a camera phone can download the mobile application by dialing a number displayed on Taipei 101. The within minutes, players would receive an SMS specifying the topic to photograph. Players then scramble around the city to shoot the best images relating to the topic given a 5-minutes time limit. The photos are uploaded to the giant screens of Taipei 101 and rotated for all to see, including participating voters, whose job was to cast their vote for the best photo. The lure of the weekly game is a grand prize for the player with the most votes and additional prizes for the voters. Not only is Zhouma 101 a fun mobile game for tech-savvy Taiwanese players, but also a great way to turn Taipei 101 an interactive billboard for companies to launch advertising campaigns in weekly basis.
Now, in preparation for the Beijing Olympics, Dr. Ding will hold a similar summer game workshop in Beijing in cooperation with Fashion Institute of Beijing, Tsinghua University, Central Academy of Art and Trendbüro’s new Beijing office. The workshop will again explore the theme of interactive advertising, where mobile phones can be used as both a navigation tool and as a way to advertise hotspots or flagship stores to Olympic visitors. The resulting application will introduce a reality game, which makes sightseeing and shopping an enjoyable treasure hunt, while simultaneously turning Beijing into a fun, interactive playground for Olympic tourists.
Participating companies will benefit from an increasing number of store visitors as well as an intense interaction with participating visitors. Forward thinking consumer brands who would like to be part of the game are welcome to contact Trendbüro Asia-Pacific for further information.
